Our Passion

Our passion is farming and we love to grow great vegetables for our customers. You cannot be a leader in your field without a passion for that activity, its technologies, and the result. 

Passion causes us to move towards our goals and it creates leverage or a force multiplier to our efforts. It keep us going when the days are long. The market and face time with our customers is a catalyst for this passion.

For example:

Are You Invested

I was talking to one of the leaders in our church last Sunday and he was talking about the potential for certain demographics (age groups) to leave for altrnate venues if they aren't invested in the church.

I could see the same thing happen with the farmers market customers. When Trader Joe's opened or the Food Coop moved there was a tendency for people to try the new thing. Don't get me wrong these are good stores and they have many products you can't get at the farmers market, so we support them too.

But how can you get your customers invested in the farmer's market. We have some dedicated customers that would come to the market even if it was pouring rain (and they do).

Can You Help Me Accessorize My Tongue

One of our regular customers, a young lady, came up to me today at the farmers market and asked if I could help her accessorize her tongue.

We occasionally get weird questions at the farmers market, but this was the most unique request in a while. The tattoo and piercing shop is down the street a bit. This is a very conservative lady and it is unlikely she was talking about that type of accessory.

Here is the answer to the riddle.

A Servant's Heart

Service is at the core of our farm and business philosophy.

Service permeates all that we do.

It gets a little personal, but here is our top ten list of how we serve:

A Passion for Farming

Our passion is farming and we love to grow great vegetables for our customers. You cannot be a leader in your field without a passion for that activity, its technologies, and the result. Passion causes us to move towards our goals and it creates leverage or a force multiplier to our efforts. It keep us going when the days are long.

We care deeply about what we grow, how we grow it and who we grow it for. For example:

Chemical Agriculture 104 - Who Is the Customer

So far in this series we have discussed Chemical Fertilizers, Chemical Pesticides, and Chemical Herbicides. This is in contrast to natural fertilizers, no pesticides (healthy plants) and no herbicides in an organic system.

One of the biggest contrasts to an organic system of growing is the way the product is marketed. The chemical farmer typically has no idea who his customer is. He sells his grain as a nameless product to a faceless corporation. Tons and bushels is the mantra with little thought to the nutrition of the grain or quality of the product. Cheap food and low quality is fostered by our government programs.

Have you ever thought about the word "commodity",